Geminisoft to Lead Government Broadcast Media R&D Project 'MyMedia Platform Core Technology Development'

Geminisoft will lead the 'core technology development for a MyMedia platform for personalized media services,' one of the digital media innovation technology projects selected by the Broadcasting, Media and Communications Commission and the Institute of Information & Communications Technology Planning & Evaluation (IITP). Together with KETI and ETRI, the company will combine persona AI models with metadata technology to develop personalization technology that reconstructs content and automatically links scenes based on each user's viewing patterns and interests. The government plans to invest some 72.7 billion won in broadcast media R&D over five years through 2030.